A Study of Marketing Strategy on Single-Store Pharmacy: with Bai-An Pharmacy as an Example
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 104 === With the intense competitiveness of pharmacy, how to enhance customers’ purchase intention is important. This study explored the key factors of service contact from the perspective of customers. This study used convenient sampling and there were 262 valid...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2u44yt |