The Social Media Implication of Luxury Industry in China
博士 === 國立中興大學 === 高階經理人碩士在職專班 === 104 === Abstract Nowadays consumers take control of communication initiatives, and the bombing up development of Chinese internet applications, plus the increase of consumer brand awareness, and emotional driven purchase behaviors, “word of mouth” from friends is mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95656241838320998152 |