消費者知覺價值因素對創新產品購買決策的影響－以APPLE WATCH為例
碩士 === 國立勤益科技大學 === 企業管理系 === 104 === Along with constant technology innovations in recent years, the use of mobile devices is growing more and more popular. Therefore, an enterprise wishes to remain competitive has to create new product to increase consumers’ purchase intention. In this study,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c5ehu2 |