從品牌強度的角度探討線上產品評論贊助與揭露方式對消費者負面情緒之影響
碩士 === 國立勤益科技大學 === 企業管理系 === 104 === Online product reviews have rapidly grown on the web so that it became the most top reference information for consumer when buying the products. Reviews provide product information and potential suppliers, thus making a profound impact on e-commerce operations....
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/88880001849377144835 |