運用腦電波探討購物網站類型與訊息呈現型態及內容對瀏覽者之影響
碩士 === 國立勤益科技大學 === 流通管理系 === 104 === E-commerce market grows up fast and online shopping has become the major way of consumer purchasing behavior. The study adopt the brainwave data of Chen’s(2015) laboratory experiment. The EEG data were analyzed to know that how consumers browse merchandise and m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70541151290507699997 |