企業形象、服務品質、顧客關係、顧客滿意度與顧客忠誠度關係之研究-以資訊服務業為例

碩士 === 國立勤益科技大學 === 資訊管理系 === 104 === Due to the economic doldrums and the poor investment environment in recent years, a large reduction in the IT services industry and domestic IT projects occurred as a result. Large foreign IT firms turn to the SME target market directly, with domestic IT service...

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Bibliographic Details
Main Authors: Ching-Lung Hua, 花敬隆
Other Authors: Chun-Liang Tung
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/6cr84c