Pricing of Conspicuous Goods with Consideration of Brand Effects
碩士 === 國立成功大學 === 工業與資訊管理學系 === 104 === With the rising standard of living, individuals pursue not only product functionality but also product uniqueness to obtain satisfaction and superiority when purchasing conspicuous goods. The role of conspicuous goods gradually gains more attention in the mark...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/52812831046895989008 |