The Effect of Product Quality, Price Stability and Customized Service on Perceived Value, Customer Satisfaction and Purchase Intention Provided by Supermarkets
碩士 === 國立成功大學 === 企業管理學系 === 104 === Competitions between retailers such as supermarkets has intensified. To survive in this competitive environment, retailers have to adjust their marketing strategies to attract consumers. It is worth to mention that supermarkets have a dramatic development in the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40549766805037580822 |