Exploring the Value of Brand and Country of Origin on Purchase Intention – Mediating of Perceived Quality

碩士 === 國立成功大學 === 企業管理學系 === 104

Bibliographic Details
Main Authors: Chun-YingShen, 沈俊穎
Other Authors: Quey-Jen Yeh
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/3an769