Exploring the Value of Brand and Country of Origin on Purchase Intention – Mediating of Perceived Quality
碩士 === 國立成功大學 === 企業管理學系 === 104
Main Authors: | Chun-YingShen, 沈俊穎 |
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Other Authors: | Quey-Jen Yeh |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/3an769 |
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