The Effect of Brand Image and Price Discount onConsumer Buying Intent – An Example of Smart Watch
碩士 === 國立成功大學 === 企業管理學系 === 104 === Previous studies have shown that both brand image and price discounts have a positive impact on consumers. However, some of the research on this topic has shown that excessive price discounts will reduce consumers’ perceived value of a product. Therefore, this st...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/amzqyj |