The Application of Conjoint Analysis on Customer Preferences for Non-luxury Brand of Import Automobiles
碩士 === 國立成功大學 === 企業管理學系 === 104 === Because of the change domestic automobile industry and the event of Taiwan acceding to WTO, the demand of import automobiles increase in recent 10 years. On the other hand, some automobile companies adjust their product strategy which transfers some homemade-prod...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8jbn9s |