An Application of Conjoint Analysis to Taiwanese Consumer Preferences of Hand-shaken Drinks
碩士 === 國立成功大學 === 企業管理學系 === 104 === SUMMARY Due to the rise of the bubble tea shops and hotter weather, tea shops and sales in Taiwan are increasing every year. The sales of tea shops are nearly fifty billion in 2015, and the competition among the shops is becoming more and more intense. Therefore,...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/rwfx2e |