The Legal Liability of Endorsers in Advertising - Focus on Fair Trade Act

碩士 === 國立成功大學 === 法律學系 === 104 === With the rise of industrial and commercial activities, the way of trading is becoming complex. In order to attract consumers and convey the messages about product, service, and brand to them to earn the trading opportunities, enterprise invents all kinds of adverti...

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Bibliographic Details
Main Authors: Chia-HuiChou, 周佳慧
Other Authors: Chun-Jen Chen
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/2b4ed5