Examining the effect of salience manipulations of ads on oculomotor capture

碩士 === 國立成功大學 === 心理學系認知科學碩士班 === 104 === The present study started from replicated previous debates about whether banner blindness was still a common phenomenon while user performing their tasks. In study 1, we further control those confounding variables in previous research to test whether partici...

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Bibliographic Details
Main Authors: Kai-Chun-Cheng, 鄭凱駿
Other Authors: Cheng-Ta Yang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/47111210417406942763