The Application of Conjoint Analysis on Consumer Preferences for Facial Mask

碩士 === 國立成功大學 === 國際企業研究所 === 104 === In recent years the issue that facial mask is beneficial to the face skin care has been noticed. Besides, the manufactures have an optimistic view on the market. In Taiwan skin care product market, the sale of facial mask takes 26%. The growing rate is about 20%...

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Bibliographic Details
Main Authors: Yi-HuaChen, 陳宜樺
Other Authors: Yao-Chuan Tsai
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/12252041684393867556