The influence of video clips on destination image and travel intention - The case of Taiwan tourism
碩士 === 國立成功大學 === 國際企業研究所 === 104 === Currently, national tourism organizations are releasing video clips to promote tourism. As a means by which to access information, video clips provide images of a place. However, unlike films and micro films, video clips are short and lack a story line. This res...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k5e528 |