Word-Picture Presentation Effectiveness on Brand Communication: A Weavism Case

碩士 === 國立成功大學 === 國際經營管理研究所 === 104 === Discovering a way to affect customer’s understandability and involvement is always important for both research implication and practical implication. For Weavism in the very first stage of its business with a discriminant ideology, making customer understand a...

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Bibliographic Details
Main Authors: Quynh TrangLe, 黎瓊莊
Other Authors: Faye Jufei Kao
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/66538903466712318826