The Effects of Psychological Distance and Self-Construal on Consumer Responses
碩士 === 國立成功大學 === 國際經營管理研究所碩士班 === 104 === Customers have significantly different reactions when they are exposed to different shopping situation. By separating the self and the others in a shopping context, a customer will activate different inner self-view orientations in congruent to their psycho...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/45473735890078235085 |