fMRI Research of Perceived Risk On Online Consumer Fraud Events-Second-Hand Products On Fraud Events

碩士 === 國立成功大學 === 資訊管理研究所 === 104 === With the rapid development of the Internet and the prevalence of hand-held devices, consumer shopping behavior has continued to evolve. In addition, with the 4G era, mobile shopping gradually has become the mainstream e-commerce market. Due to information asym...

Full description

Bibliographic Details
Main Authors: Yao-FengXu, 許耀峯
Other Authors: Pei-Hsuan Hsieh
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/7xe68a