Understanding Adjusted Customer Expectations: The Moderating Effect of Online Shopping Habit
博士 === 國立成功大學 === 資訊管理研究所 === 104 === By considering the changes in individual-level expectations in the post-purchase period, this study examines the moderating effects of online shopping habit on the links between adjusted expectations and their antecedents. This study proposed a theoretical model...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zbq3ba |