The Impacts of Experiential Providers on Experiential Value, Brand Preference and Purchase Intention in Experience Store
碩士 === 國立成功大學 === 電信管理研究所 === 104 === Nowadays, consumers not only emphasize on the quality of products, but also want to get different consumer experiences from retail sitting. Therefore, more and more brands start to use Experience Marketing to their physical store. These kinds of stores are calle...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f274ds |