The Relationship among Package Design, Perceived Value and Consumer’s Purchase Intention: The Case of Cosmetics
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 104 === In this study, consumers purchasing in cosmeds and watsons in Tainan City were were observed to (a) examine the influences of package design, perceived value, and consumer’s purchase intention, and (b) verify the mediating effect of perceived value on t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/464jfm |