Relationships among Relationship Marketing, Perceived Value and Revisit Intention: The Case of Ten-Drum Cultural ＆ Creative

• Main Authors: Yen-ChinWang, 王燕景
• Other Authors: Meng-Feng Yen
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/ew49ru

碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 104 === The aim of this study was to examine the relationships among relationship marketing, perceived value and revisit intention. In this study, the convenience sampling was used. A total of 300 questionnaires were distributed, 250 questionnaires were returned, 21 questionnaires were incomplete. Finally, 229 questionnaires were valid. The findings of this study revealed that: (1) The relationship marketing has positive significant effect on perceived value; (2) The relationship marketing has positive significant effect on revisit intention; (3) The perceived value has positive significant effect on revisit intention; (4) The perceived value mediates the relationship between relationship marketing and revisit intention. Key words: relationship marketing; perceived value; revisit intention; Ten-Drum Cultural ＆ Creative