A Hybrid Model of e-WOM and Kansei Engineering in Precision Marketing - A Case of Bakery E-commerce Web Site
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 104 === This study proposes a hybrid model in order to connect customers’ emotional factors and business goals, faciliate enterprises gain specialized knowledge and achivements. The advocate of electronic word-of-mouth (e-WOM) has received considerable attentio...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qm2qd5 |