Technology acceptance theory consumers use smartphones to explore the behavior of commodity research intent

碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 104 === In recent years, mobile communications facilities, handset manufacturers and carriers marketing, leading smartphones commodity diversification and substantial growth. This study focuses on the analysis of the product itself is smartphone innovation, fun...

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Bibliographic Details
Main Authors: Yung-MoHsu, 徐永模
Other Authors: Huei-Ting Tsai
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/rr6eh6