An Application of Kansei Knowledge Extraction in Marketing Positioning of B＆B – A Case Study in Yilan City
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 104 === This study combines with Kansei Engineering, text mining and statistical analysis of three areas of knowledge to B ＆ B industry as the research object, the establishment of industry analysis for market positioning strategy processes. Kansei engineering...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tffz93 |