Development of a Consumer Decision-Making Style Prediction Method based on Digital Footprint Mining in Facebook

碩士 === 國立成功大學 === 製造資訊與系統研究所 === 104 === In today's competitive business environment, The core of the marketing strategy is to understand the consumer profile. In the past, companies have to use the time-consuming questionnaires and statistical analysis in order to understand the consumer profi...

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Bibliographic Details
Main Authors: Yu-JenHsu, 許又壬
Other Authors: Yuh-Min Chen
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/26kf3f