Development of a Consumer Decision-Making Style Prediction Method based on Digital Footprint Mining in Facebook
碩士 === 國立成功大學 === 製造資訊與系統研究所 === 104 === In today's competitive business environment, The core of the marketing strategy is to understand the consumer profile. In the past, companies have to use the time-consuming questionnaires and statistical analysis in order to understand the consumer profi...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/26kf3f |