Applying the Theory of Consumption Values on the Purchase Intention of Wearable Device
碩士 === 國立成功大學 === 經營管理碩士學位學程(AMBA) === 104 === Wearable devices measuring vital signs can help us to reach the effect of health care and fitness and it is become the business trend recently. Lots of companies and firms get into innovating wearable devices. In order to attract consumers to buy wearab...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03427679973103570089 |