Exploring Value Co-creation Process for Developing Fandom from the Perspective of Indie Pop Music Fans: Case Study of Cheer Chen’s Fans Group

碩士 === 國立成功大學 === 創意產業設計研究所 === 104 === Annual sales of music records has been decreased at a 20% rate every year since 1998 in Taiwan, because of the convenience and prevalence of downloading pirate music online. The total record sales in 2002 is less than half of that in 1997. While the pop music...

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Bibliographic Details
Main Authors: Min-YueGao, 高旻玥
Other Authors: Chia-Han Yang
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/88gbrc