Brand Visibility, Cash Flow Stability and Firm Value
碩士 === 國立暨南國際大學 === 財務金融學系 === 104 === Existing literature has shown that consumer perceptions affect a company’s tangible assets, which is brand capital. How consumer perceptions toward companies having impacts on purchasing behaviors will result in change of cash inflow stability of companies. In...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/35256073966036225993 |