The China Responsibility Consumers Concerned About the Negative Information, Consumer Behavior Impact on Purchase Intention Study
碩士 === 國立暨南國際大學 === 國際企業學系 === 104 === Consumer responsibility for Chinese consumers is a trend. As a Consumer who attempts to use his or purchasing power to concern the enterprise whether doing the social responsibility. In view of this issue this study aims to understand the consumer are concerned...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40094683717156294831 |