Consumers' Risk Attitude and Price Discrimination

碩士 === 國立暨南國際大學 === 經濟學系 === 104 === This paper shows how a monopolistic firm uses menu pricing to practice price discrimination when consumers face demand uncertainty and are risk averse. To this end, this paper uses mean-variance utility form to define consumers’ expected utility, and look for t...

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Bibliographic Details
Main Authors: LEE HSIU-CHUNG, 李秀中
Other Authors: ChIU HSIEN-HUNG
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/29994897026279325833