Consumers' Risk Attitude and Price Discrimination
碩士 === 國立暨南國際大學 === 經濟學系 === 104 === This paper shows how a monopolistic firm uses menu pricing to practice price discrimination when consumers face demand uncertainty and are risk averse. To this end, this paper uses mean-variance utility form to define consumers’ expected utility, and look for t...
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ndltd-TW-104NCNU03890012017-07-09T04:30:25Z http://ndltd.ncl.edu.tw/handle/29994897026279325833 Consumers' Risk Attitude and Price Discrimination 消費者風險態度與廠商的差別取價行為 LEE HSIU-CHUNG 李秀中 碩士 國立暨南國際大學 經濟學系 104 This paper shows how a monopolistic firm uses menu pricing to practice price discrimination when consumers face demand uncertainty and are risk averse. To this end, this paper uses mean-variance utility form to define consumers’ expected utility, and look for the optimal decision for the firm. This paper discusses two forms of menu pricing: 1) the menu with refundable goods and non-refundable goods; 2) the menu with advanced sale good and spot sale good. We compare menu pricing, menu profits, and social welfare between two these two menus. We find that the menu with advanced sale good and spot sale good leads to a higher seller’s profit as well as higher social welfare than the other menu. As for optimal pricing, we find that the price of advanced sale and non-refundable goods always decrease with consumers’ demand uncertainty. By contrast, the price of the refundable goods has a non-monotonic relationship with consumers’ demand uncertainty. ChIU HSIEN-HUNG 邱顯鴻 2016 學位論文 ; thesis 43 zh-TW |
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碩士 === 國立暨南國際大學 === 經濟學系 === 104 === This paper shows how a monopolistic firm uses menu pricing to practice price discrimination when consumers face demand uncertainty and are risk averse. To this end, this paper uses mean-variance utility form to define consumers’
expected utility, and look for the optimal decision for the firm.
This paper discusses two forms of menu pricing: 1) the menu with refundable goods and non-refundable goods; 2) the menu with advanced sale good and spot sale good. We compare menu pricing, menu profits, and social welfare between two these two menus. We find that the menu with advanced sale good and spot sale good leads to a higher seller’s profit as well as higher social welfare than the other menu. As for optimal pricing, we find that the price of advanced sale and non-refundable goods always decrease with consumers’ demand uncertainty. By contrast, the price of the refundable goods has a non-monotonic relationship with consumers’ demand uncertainty.
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ChIU HSIEN-HUNG |
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ChIU HSIEN-HUNG LEE HSIU-CHUNG 李秀中 |
author |
LEE HSIU-CHUNG 李秀中 |
spellingShingle |
LEE HSIU-CHUNG 李秀中 Consumers' Risk Attitude and Price Discrimination |
author_sort |
LEE HSIU-CHUNG |
title |
Consumers' Risk Attitude and Price Discrimination |
title_short |
Consumers' Risk Attitude and Price Discrimination |
title_full |
Consumers' Risk Attitude and Price Discrimination |
title_fullStr |
Consumers' Risk Attitude and Price Discrimination |
title_full_unstemmed |
Consumers' Risk Attitude and Price Discrimination |
title_sort |
consumers' risk attitude and price discrimination |
publishDate |
2016 |
url |
http://ndltd.ncl.edu.tw/handle/29994897026279325833 |
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