Applying the Venn Diagram Based Text-Mining and Eye-Tracking Technology to Advertising Recommendation

碩士 === 國立暨南國際大學 === 資訊管理學系 === 104 === While online advertising usually incorporates eye-catching images or pop-ups to attract user attention, it is less likely to mine data generated by user interaction with the system when browsing. This study attempts to utilize natural human reading behavior and...

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Bibliographic Details
Main Authors: Lai, Qun-Yu, 賴群宇
Other Authors: Rong-Fuh Day
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/30730996875982814103