The Application of Facebook Fan Page in "SEAMi": A case study of Southeast Asian independent bookstore's marketing in Taiwan
碩士 === 國立暨南國際大學 === 東南亞學系 === 104 === The main purpose of this study is to investigate the marketing target of SoutheastAsian independent bookstore Facebook fan page, the marketing strategies and effectsof Facebook fan page. Using “SEAMi” as a case, this study adopts qualitativeresearch methodology...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46d6cp |