The Effect of Brand Attractiveness, Brand Awareness and Brand Involvement on Brand Loyalty

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 104 === There is more and more diversity products could be chosen by consunmers with the environment, technological changes rapidly and the global market open. Invested in real estate need to put into large of money, thus how to attract consumers to purch...

Full description

Bibliographic Details
Main Authors: YEH,CHUN-LIN, 葉俊麟
Other Authors: LIN,LIN
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/21598818260357826993