Marketing & Communications Strategy of NBA China
碩士 === 國立體育大學 === 休閒產業經營學系 === 104 === Since 1990 , NBA has become a global business , with content being distributed through various media channels around the world . However, with the regionalization and localization trends on the rise , communication strategy of globalization began to change . NB...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05446267277522066273 |