Product Attributes and Product Attribute Combinations for the Mascot of 2017 Taipei Summer Universiade-Application of Conjoint Analysis
博士 === 國立體育大學 === 體育研究所 === 104 === The 29th Summer Universiade will be held in Taipei City in 2017. In this study, the mascot which is served an important visual identify (VI) task of sport identity system, as a virtual spokesperson and played a pivotal role in the economic benefits of sport event...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6bug9f |