Successful Freemium Strategy in Music Industry

碩士 === 國立交通大學 === 企業管理碩士學程 === 104 === Music industry has changed from providing physical goods to digital format and peripheral goods that forces the whole ecosystem to change as well. Traditional music industry was established on platforms that focus on record labels. Record labels work with artis...

Full description

Bibliographic Details
Main Authors: Chiang, Yi-Ta, 蔣宜達
Other Authors: 唐瓔璋
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/11842829179135934446