Taiwanese Consumers’ Online Trust, Perceived Risk, and the Relationship to Purchase Intention -An Example of Taobao
碩士 === 國立交通大學 === 企業管理碩士學程 === 104 === With the development of technology, online purchase has become an important purchasing method for people. More and more consumers tend to sell or purchase their living goods through internet. Among all the C2C E-commerce platforms, Taobao contributes a large...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jckme2 |