The strategies of issuing electronic fare credit cards - A case study on Yuan-ta iCash credit cards market research
碩士 === 國立交通大學 === 企業管理碩士學程 === 104 === Based on the growth of electronic fare cards’ market in Taiwan, this study reported considerations of electronic fare credit cards users through market research. To put effort on the project, my professor Kevin, manager of Yuan-ta and I adopted the online ques...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b6ea5v |