A Business Strategic Analysis of Computer Peripheral Industry – A Case Study of X and Y Company
碩士 === 國立交通大學 === 管理學院科技管理學程 === 104 === There are two computer peripheral companies as the object of this research. By using literature analysis, case study method, STP marketing strategy, 4P marketing theory, lead user method and diversification strategy to analyze the business strategy of the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cb472k |