A Study of LINE TV Usage Based on the UTAUT2 Model and Digital Lifestyle Theory

A Study of LINE TV Usage Based on the UTAUT2 Model and Digital Lifestyle Theory

碩士 === 國立交通大學 === 傳播研究所 === 104 === In early 2015, LINE, a communication software and social media company, announces that its goal is to creat a mobile portal of entertainment and life for users. At the same time, LINE launches “LINE TV”, a video streaming platform broadcasting Korean dramas, Tai...

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Bibliographic Details
Main Authors:	Weng, Chen-Yu, 翁晨語
Other Authors:	Huang, Hui-Ping
Format:	Others
Language:	zh-TW
Published:	2016
Online Access:	http://ndltd.ncl.edu.tw/handle/56152213219793047564

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