Appropriate Pricing, Product Quality, and Advertising Strategies in Dual Distribution Channels
碩士 === 國立交通大學 === 資訊管理研究所 === 104 === The competition in dual distribution channels is always discussed in supply chain systems. In addition, the competition becomes keener because of e-tail distribution channels. Therefore, how the supply chain members make their appropriate strategies becomes mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03711987531917123218 |