Does the advertisement work? From Construal Level and Advertising Appeals Perspectives
碩士 === 國立交通大學 === 經營管理研究所 === 104 === Because of the different feature of products, company usually use different advertising appeals to attract customers and increase their purchase intensions. The issue of environmental conservation is getting more and more attention. The corporates have to deal...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39973667973362647901 |