The Influence of Visual Interface for Mobile Shopping Website on Consumer’s Impulse Purchase Intention
碩士 === 國立交通大學 === 經營管理研究所 === 104 === As the age of smart handheld device rise, the use of mobile shopping website has been gradually accepted by consumers. Therefore, consumer behavior is generally changing due to the impact of mobile commerce. More and more consumers choose online shopping rather...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/79183693512174987291 |