Beyond Framing Perspective and Objective Knowledge: The Moderating Role of Regulatory Focus in Political Decision Making

碩士 === 國立交通大學 === 經營管理研究所 === 104 === As the commercial market, political election exist the competition among the candidates opposing each others. So how to do the political marketing is to understand the process of political choices first. We use physical, subjective and objective three different...

Full description

Bibliographic Details
Main Authors: Shih,Yi-Ning, 施怡寧
Other Authors: 唐瓔璋
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/22776162127629642676