Online Channel Strategy of FMCG Industry – Using Food Category as an Example
碩士 === 國立交通大學 === 經營管理研究所 === 104 === With digital wave, the rise of e-commerce and more and more online shop established, the online channel has become one of the retailer’s necessary channels. With network evolution, shopping and purchasing online has become an easy and convenient way for customer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56966x |