The Effects of the Interaction of Construal Level Theory and Regulatory Focus Theory on Consumer Preference of Choice
碩士 === 國立交通大學 === 經營管理研究所 === 104 === Previous studies found that：in temporal construal theory, people would use high-level construal in distant-future event, whereas using low-level construal in near-future event. In addition, there is a fit between regulatory focus and construal level. The results...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12116454391203889153 |